Social Media is a gold mine of potential customers, clients and followers. It is almost impossible to ignore and should be an essential part of your marketing communications strategy.
In recent years there has been a significant increase in the number of companies harnessing the power of social media to engage with consumers, watch for trends and to keep tabs on the competition; creating an unprecedented surge in the demand for instant, real-time sharing of online content with friends, networks and affiliated partners.
Social media marketing refers to the process of increasing website traffic or awareness through social media sites such as Facebook, Instagram, You Tube, LinkedIn and Twitter.
Social media marketing programs usually centre on efforts to create content that attracts attention and encourages readers to share it with their social networks, thus increasing the reach of your message, products and services to existing and potential customers.
Here at Cambridge Marketing Consultancy we love to create captivating content and integrate a mix of visual, audio and text campaigns to help broadcast your message across social media platforms directly to your audience.
We will manage your social media channels for you; by creating engaging profiles, building up a significant follower base and sending out regular and well thought through content on your behalf.
Never before has it been so easy to talk to so many existing and potential audience members as it is now.
For advice on how to make social media marketing work for your business, call Cambridge Marketing Consultancy.
The consumers' desire to be listened to and involved more directly in what a brand does and says means that now, more than ever, there is a great opportunity to market with consumers rather than at them.
ANDREW NEEDHAM AND PHILIP MCNAUGHTON, FACE MAGAZINE