Marketing insights, clients stories and blogs

Increase brand awareness and grow membership for Zone Outdoor Fitness



Client Overview

Zone Outdoor Fitness is a dynamic health and fitness provider offering outdoor training programs designed to inspire individuals to lead active and healthy lifestyles. With a focus on delivering engaging workouts in natural settings, Zone Outdoor Fitness aims to expand its reach and attract a diverse clientele passionate about fitness and wellness.


Client Challenge

Despite offering unique outdoor fitness experiences, Zone Outdoor Fitness struggled to stand out in a crowded fitness market and attract new clients. The company recognized the need to enhance its marketing strategy to increase brand awareness, drive membership growth, and differentiate itself from competitors.



Engaging as their marketing consultant, I collaborated with Lisa Charnley, Director at Zone Outdoor Fitness to assess their current marketing efforts, identify opportunities for improvement, and develop a strategic roadmap to achieve their business objectives.


Key Steps

Market Analysis and Positioning

  • Conducted market research to understand industry trends, competitor offerings, and target audience preferences.
  • Leveraged insights to refine Zone Outdoor Fitness's brand positioning and highlight its unique value proposition in the fitness landscape.

Digital Marketing Optimisation

  • Audited Zone Outdoor Fitness's digital presence, including the website, social media profiles, and online listings, to identify areas for improvement.
  • Implemented SEO strategies, content enhancements, and user experience improvements to enhance online visibility and drive website traffic.

Engagement Campaigns and Content Strategy

  • Developed engaging content tailored to Zone Outdoor Fitness's target audience, focusing on outdoor fitness tips, success stories, and motivational content.
  • Launched targeted engagement campaigns across social media platforms to foster community interaction, encourage user-generated content, and amplify brand advocacy.


Local Partnerships and Events

  • Forged strategic partnerships with local businesses, outdoor enthusiasts, and wellness influencers to expand Zone Outdoor Fitness's reach and tap into new customer segments.
  • Organised outdoor fitness events, challenges, and community gatherings to create buzz, foster connections, and showcase the unique offerings of Zone Outdoor Fitness.


Membership Promotions and Referral Programs

  • Designed attractive membership promotions and referral incentives to incentivize existing clients to refer friends and family to Zone Outdoor Fitness.
  • Leveraged email marketing and personalized outreach to communicate promotions, nurture leads, and drive conversions.


The marketing consultancy service delivered tangible results, propelling Zone Outdoor Fitness towards greater success and market recognition:


Increased Brand Visibility

Zone Outdoor Fitness's enhanced digital presence, engaging content, and community-focused campaigns elevated its brand visibility, attracting attention from fitness enthusiasts and outdoor adventurers alike.


Membership Growth

  • Zone's optimised marketing strategy and targeted promotions led to a significant increase in membership sign-ups, driving revenue growth and business expantion.


By aligning marketing strategies with Zone Outdoor Fitness's mission and customer preferences, we empowered Lisa to overcome marketing challenges, unlock growth opportunities, and establish herself as a leading provider of outdoor fitness experiences in Cambridge