MARKETING BLOG
How to use imagery in your marketing
30/10/2023
The use of imagery to capture our attention is not a new phenomenon. Advertisers, governments, and brands have been utilizing images to influence and evoke emotional responses in people for years. As humans, we are highly visual creatures, and we have been using imagery as a primary communication tool since the dawn of mankind, as evidenced by cave paintings and hieroglyphics.
In recent years, the advent of social media platforms like Instagram, Tick Tick and Facebook, as well as mobile technology such as smartphones, iPhones, and tablets with integrated cameras, has transformed the way we use photography to support marketing activities and facilitate relationship-building between brands, companies, and their audiences.
Using bespoke imagery and videos can lead to better engagement than using stock photos. We always suggest our clients use their own imagery, graphics and video to enhance their marketing whenever possible.
There's nothing wrong with using stock photos. If you choose to use them, we recommend selecting high-quality images that align with your brand's values and messages. Try to avoid using the same images as your competitors. You can even combine stock imagery with custom photography, even if you use your smartphone to capture the images.
Whether you choose to use your own photographs, hire a professional photographer or use stock imagery, it is important to select the right images to convey your message. This can help improve your Google rankings for search results by correctly using keywords and image descriptions.
People tend to respond differently to images than they do to text. Often, they make decisions based on what they can see, rather than what they read.
