A logo is not your brand, nor is it your identity. Logo design, identity and branding all have different roles, that together, form a perceived image for a business or product.
Your brand, and to a certain extent, your logo is often how people i.e. consumers, clients and competitiors recognise your company or product. Your brand provokes an emotional response and is often associated with your company values, what you represent, customer experiences and the messages you communicate to your audience.
Creating a strong brand identity is not as simple as employing the best designer, it requires planning, thought and research, and a clear understanding of how the external world i.e. your audience, competitors and stakeholders perceive your company, product or service.
What is brand? – The perceived emotional corporate image as a whole.
What is identity? – The visual aspects that form part of the overall brand.
What is a logo? – A logo identifies a business in its simplest form via the use of a mark or icon.
If you are planning a re-brand or starting a new business and you need guidance on creating a brand identify, please get in touch.
Too many companies want their brands to reflect some idealized, perfected image of themselves. As a consequence, their brands acquire no texture, no character and no public trust.
Sir Richard Branson