CONTENT MARKETING 

Content marketing is a great way for businesses to engage with their audience in a much more effective and personable way.    
 

Do you have a content strategy for your marketing activities? 

To avoid a haphazard content marketing approach, I create a strategic plan for seamless integration with your marketing mix - similar to any other marketing initiative.

I can write various marketing materials, customising the language, tone, and style to your business needs.

 

• Blogs

• Videos

• Newsletters

• Social media campaigns

• Online advertising

• Print Adverts

• Websites

Engaging, optimised and targeted content should be integrated into all your marketing activities:
 

• Social media marketing: Good content drives your media social media strategy.

• SEO: Search engines reward businesses that publish quality, consistent content.

• PR: Successful PR strategies address issues readers care about and do not directly sell

• PPC (pay-per-click): For PPC to work, you need great content behind it and links back to engaging content on your website.

• Inbound marketing: Content is key to driving inbound traffic and leads.

For more information on creating engaging and optimised content and practical guidance on planning your content marketing strategy, contact me and I will steer you through the process.