Free Marketing Seminar: The Dark Art of Marketing!
Date: Wednesday 20th November
Time: 14.00 - 15.00
Venue: The Cambridge Business Lounge - CambsHour Day4
This free marketing seminar, hosted by Nicolle Halksworth from Cambridge Marketing Consultancy, is designed to inspire, inform and encourage businesses to evaluate their marketing activities, and to discuss some of the tools used to make businesses more successful.
During more turbulent and uncertain economic times, it is not uncommon for businesses, big and small, to slam on the brakes, slash their marketing expenditure in half and wait for break in the storm. But this seemingly safe strategy could have devastating consequences for the success of your business.
The same is often true for businesses experiencing a period of growth. If complacency takes its hold and the company decides to suspend their marketing activities, such a risky strategy could have an equally damaging effect on a business.
Planning your marketing activities effectively is essential for all businesses. Knowing what marketing activities you need to perform, how much to invest, who to target and when, is fundamental for the long-term success of your business.