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Cambridge Marketing

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HOTEL MARKETING

Hotel Marketing

 

Effective restaurant marketing

 

Discover more about the Hotel Bellevue Wiesen

HOTEL BELLEVUE WIESEN, SWITZERLAND

A traditional Swiss boutique Hotel located in the stunning village of Davos Wiesen, in the heart of the Grisons Mountains.

 

As an official Swiss ski, bike and hike hotel, the Hotel Bellevue Wiesen in Switzerland is the perfect destination for families, skiers, hikers and mountain bike enthusiasts, all year round.

 

The hotel is also home to renowed Restaurant and Bar 1873 and attracts couples, families and independent travellers from all over the world to the Swiss Alps. 

PROJECT BRIEF

We worked with the Hotel Bellevue Wiesen in Switzerland for a number of years helping to overcome some of the challenges they face in the highly competitive hotel industry.  We implemented a range of marketing activities including targeted social media campaigns, online marketing and advertising campaigns in the UK, Switzerland and across Europe and the management of their website, photography and weekly communications to guests.

 

Lifestyle marketing was central to our strategy and required a integrated mix of brand awareness, graphic design, digital marketing, photography and content marketing to promote bespoke hotel packages for a range of interests and activities specifically aimed at independent travellers. 

Independent hotels may not have the resources and budget to match larger hotel groups, so it's vital that they understand their audience, develop a good maketing plan and deliver a first class service to their guests everytime.