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Cambridge Marketing

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MARKETING FOR VETS

Marketing for VetsEast of England Veterinary Specialists

EAST OF ENGLAND VETERINARY SPECIALISTS

 

East of England Veterinary Specialists is an independent veterinary referral practice established by orthopaedic specialists Martin Owen and Mark Bush. 

 

Martin and Mark are among the most highly qualified and experienced orthopaedic surgeons in the country and offer a comprehensive range of orthopaedic services to pet owners across East Anglia.

PROJECT BRIEF

We were asked to create and implement a marketing plan that would help our clients', specialist vets Martin and Mark to set up and run their own veterinary referral practice in Wimpole, South Cambridgeshire.

 

The first step was to develop a brand identity for the new practice, which involved designing a logo, brainstorming company names and clarifying their offering. 

 

The second phase was to design a fully responsive website and a suite of marketing material to promote the new practice within their referral network.  In addition to the website, we were tasked with putting together a social media campaign designed to generate pre-launch interest in the veterinary practice and document the progress onsite prior to opening in March 2018