MARKETING BLOG

Customer led growth & success…

17/1/2013

The rapid growth of the internet over the last 5 years and the phenomenal speed in which mobile phones are changing the way in which people interact with their environment forces companies and business owner’s to evaluate the ways in which they communicate with and engage their target audience.

 

So, it’s perhaps unsurprising that for many companies it’s becoming significantly more important to stand out and do something a little bit different.

 

One of the biggest decision motivators for consumers is the ‘value proposition’ offered by a company. Customers will often ask themselves the following questions about the company, product or service they are planning to engage with.

 

1. Does it offer good value for money?
2. Do I feel like a valued customer?
3. Does the company share my values?

 

To evaluate your current ‘value proposition’ spend a few minutes thinking about the following key areas of your business, from the perception of your customers:

• Product / Service – are you offering a product that meets the needs of your target audience?
• Price – Are your products services good value for money?
• Promotion – How effective are your marketing activities at targeting the right customers?
• Place – How easy is it for your target audience to access your products or services?
• Process – Are your customer service levels as high as they should be?
• Physical Evidence – What evidence do you have to support your claims?

Understanding who your 'target audience' are and identifying their needs should be the driving force behind every business and marketing decision made within the company. Companies who listen to their customers and due diligently provide products and services that really do meet their needs, are more likely to be successful than those who fail to do this effectively.