MARKETING BLOG

Professional Coaching for Women in Cambridge

17/7/2013

It's always a proud moment when a project I’ve been working on is finally ready to announce itself to the world, and the launch of my clients new website, Cambridge Coaching Consultancy is no exception. The website has been designed by Catfish Web Design and the Logo was designed by Cambridge Marketing Consultancy.

 

Cambridge Coaching Consultancy is a new, Cambridge based business run by professional coach, trainer and facilitator, Valerie Everitt. Valerie is highly experienced in working with individuals and groups to maximise performance and potential.

 

Before setting up Cambridge Coaching Consultancy, Valerie worked at senior level in a leading professional membership organisation, rising to become a main board director and also director of education.

 

I have been working with Valerie for a few months, mentoring and guiding her through marketing process for starting her own coaching business. 

 

The launch of the website is just part of the start-up process, but it will play an essential role in Valerie’s overall marketing strategy.

 

The website has been designed to reflect the findings from a marketing audit conducted at the start of the marketing planning process.  From the audit we identified 4 main segments of women who would benefit from external coaching, and highlighted a range of transitional stages that affect women at various stages of their lives.  

 

We wanted the website to create a professional, modern but friendly impression whilst having positive and uplifting effect on visitors. It's intuitive and easy to use navigation directs visitors to relevant pages on the website, allowing them to make informed decisions about the right coaching package for them.  

 

Lovely comment from one of Valerie's coaching collegues, “I am so impressed with your website. The colours are lovely and easy on the eye and I really liked the quotes; they are very inviting and build that sense that the next step is possible. Overall the site feels very thoughtful and absolutely reflects the deep consideration you have obviously given to it. I think you have pulled together something very special which really conveys the depth and clarity of your offer. Well done."

 

Valerie wants to focus on women in particular and has a wealth of experience helping women maximise their potential whether in their personal lives or chosen career path.

 

For more information, please visit www.cambridgecoahingconsultancy.co.uk