MARKETING BLOG
Cambridge Marketing Consultancy launches new website for CKLG Accountants
23/4/2019
I have been collaborating with CKLG Accountants for over 7 years, during which their marketing and business operation has undergone a significant transformation.
In the last 7 years, CKLG Accountants have moved away from the boring and stereotypical image that is often associated with accountants and tax advisers. Together, we embraced a more personal, local and friendly approach to CKLG's client service, marketing and brand proposition - and this approach is proving to be successful.
CKLG is successfully attracting and securing their desired clients, resulting in a growing client portfolio and increased demand for their services, leading to ongoing recruitment of new staff.
The Marketing Brief for delivering a new website
A significant number of clients choose CKLG due to their strong rapport with the team. Therefore, CKLG aimed to project their core values of teamwork, integrity, client service, excellence, and personal development throughout the new website
The solution
During our marketing strategy sessions, it became clear that CKLG's new website should focus on the people and communities they work with. 90% of the imagery used on the website is bespoke and designed to showcase CKLG's personality, people, core values, and services.
The website was created to reflect CKLG's personalised, local, and friendly approach to their clients, while also providing a hub of tax, accountancy, and financial information for new and existing clients. Additionally, the website was meant to distinguish them from other tax and accountancy firms in Cambridge by offering something different and unique.
The website has been designed in two distinctive areas, Business and Family. These areas represent the types of clients they work with and the services they provide. However, the website also needed to ensure that navigation throughout the website was intuitive between both areas and would not confuse visitors.
Content is key and we wanted the Blog to become the hub of the website – a place for CKLG to keep their visitors and clients updated with all the latest tax, financial and accountancy information. Blog articles can also be displayed on individual web pages as a means of providing more helpful information if the visitor wishes to explore further and the articles can be easy linked to CKLG's social media profiles. Strategically placed 'call to action' makes it easy for visitors to get in touch.
Project Management
My role as Marketing Consultant was to work with my client to fully understand their objectives for the website, to ensure our plans for the website were aligned with CKLG's overall marketing strategy and that the website delivered on the requirements outlined in our brainstorming and strategic planning sessions.
We worked with Cambridge Web Designer Jane Horwood at Catfish Web Design on the project – and we think it looks fantastic. We would also like a shout out to our awesome photographer, Pete Corr for the stunning images, they make a huge difference to the look and feel of the website.
If you have an idea for a new website and need help getting started, contact us on 01223 863 729.
